THE LOREN TOTE
Our new everyday tote designed for busy women who crave function and effortless style.
Designing a new bag is one of the favourite parts of my job. I usually start by thinking about ways I can serve my customers. Is there a desire or problem I can help with? In this case, I was a little selfish and thought about my daily routine and designed an everyday bag that was the perfect size for my needs. Ok, I was a little self centered in this case, but when I started wearing it so many women asked me about it, I knew I was onto something. I wanted a bag that was pretty but also practical, easy to carry, and large enough to fit my daily necessities. I opted for two handles, a zip closure and an adjustable shoulder strap. I wanted a bag that I could fall in love with, so I made it in my favourite colour - pink.
I named her after the fabulous Italian actress, Sophia Loren, because my new tote was turning heads everywhere I went! Handcrafted in Rome, in my signature lightweight leather, no matter how much I put in it, this bag doesn't weigh me down, making the Midi Loren tote my perfect everyday companion. I love it so much, I'm having trouble switching to another bag now that we're getting ready to go to the beach.
As you can imagine, everyone's idea of the perfect everyday bag is very different. So, I've extended the collection to feature a Tall Loren Tote for laptops and work files, and a regular Loren Tote designed as the perfect travel companion for you jet setters out there, or simply for women who carry more 'stuff' than me!
Ciao for now,
I’m Alexandra, founder and designer behind Alexandra de Curtis, a sophisticated Italian accessories brand. I love to share my passion for quality, Italian-made products and effortless style. Sign-up to my newsletter and join our exclusive tribe of fabulous women around the globe. You’ll be the first to know about our new arrivals, pop-up events, private sales and special discounts, so you too can live Italian, no matter where you are!