Have you ever thought of comparing your handbag to a cup of coffee? Well, I did, and to surprising results!

When I moved back to Italy in 2006, the first handbag I designed was for new mums. At the time, some of my friends had started their families and were complaining that there weren't any beautiful baby bags to lug all their baby stuff around. My first creation was the Sophia Diaper Bag, it was made of a buttery soft leather and it was practical and stylish. I know it sounds crazy, but at the time, this was unheard of! A bag that was full of pockets for all your baby paraphernalia and not an embarrassment to wear was extremely hard to find.

So, when I went on to launch my namesake handbag brand in 2015, I still wanted to create a product that addressed a woman's need that no other designer was catering to. After many focus groups (AKA: after many talks over coffee with my friends), I discovered that the main issue was, not surprisingly, weight. But for once we weren't talking diets and workouts. Not at all, they were all complaining that their bags were far too heavy. They wanted a beautiful handbag that didn't break your back - literally!

You may have experienced this yourself when shopping for a new handbag. Most designer bags are quite heavy even before you've added your daily necessities, let alone a laptop or work files. It's usually the leather or the accessories which adorn a bag that really add a lot of weight. I had experienced this on my own back, and really believed there was a way to lighten the load.

I decided I was going to find a revolutionary leather that would be so light and soft that it wouldn't feel like you were carrying a small child all the time.

After a lot of research I finally found an Italian company that made such a product - a beautifully smooth leather that was light-weight and kept its shape over time. So that's the story of how my bags were born. In addition to their amazing weightlessness, another reason I was sold on this leather is the fact that it's possible to customise the colours on the front and back. I'm a great lover of colours and I was bored to see women carrying plain black bags everywhere. With our colour combinations, you can wear a classic colour such as black, navy or cognac, but also have a pop of colour on the seams and inside the bag, which I promise will make you smile every day you pick it up!

As always, please feel free to email me with questions or comments, I'd love to hear from you.


Put your Bag To the test: How light is your handbag?

I now dare you to empty one of your designer bags and put it on the scale and tell me if it's lighter than one of ours!

Midi Ruched Tote

28cm x 25cm x 9.5cm or
11" x 10" x 3.75"

Weight: 395g / 0.90lbs / a little more than a Tall cup at Starbucks


Mini Saddle

17cm x 20cm x 8cm or
6.5" x 8" x 2.5"

Weight: 325g / 0.72lbs / a little less than a Tall cup at Starbucks

Midi Loren Tote

24cm x 27cm x 13cm or
9.5" x 10.5" x 5"

Weight: 542g / 1.19lbs / a little less than a Venti cup at Starbucks

Life is a busy and exciting journey. An Alexandra de Curtis bag won’t slow you down, it'll help you get where you want to go, with minimum fuss and maximum style.

Alexandra de Curtis