Have you ever thought of comparing your handbag to a cup of coffee? Well, I did, and to surprising results!

Alexandra de Curtis Loren Tote Blush

When I moved back to Italy and started my first company, the first handbag I designed was for new mums. At the time, some of my friends had started their families and were complaining that there weren't any beautiful baby bags to lug all their baby stuff around. My first creation was the Sophia Diaper Bag, it was made of a buttery soft leather and it was practical and stylish. I know it sounds crazy, but at the time, this was unheard of! A bag that had lots of pockets for all your baby paraphernalia and not an embarrassment to wear was extremely hard to find in 2006.

So, when I went on to launch my namesake handbag brand in 2015, I still wanted to create a product that addressed a woman's need that no other designer was catering to. After many focus groups (AKA: after many talks over coffee with my friends), I discovered that the main issue was, not surprisingly, weight. But for once we weren't talking diets and workouts. Not at all, they were all complaining that their bags were far too heavy. They wanted a beautiful handbag that didn't break your back - literally!

You may have experienced this yourself when shopping for a new handbag. Most designer bags are quite heavy even before you've added your daily necessities, let alone a laptop or work files. It's usually the leather or the accessories which adorn a bag that really add a lot of weight. I had experienced this on my own back, and really believed there was a way to lighten the load.

Alexandra de Curtis Sky Blue Tall Loren Tote

I wanted to find a revolutionary leather that was so light and soft that it wouldn't feel like you were carrying a small child over your shoulder all the time.

After a lot of research I finally found an Italian company that made such a product - a beautifully smooth leather that was light-weight and kept its shape over time. So that's the story of how my bags were born. In addition to their amazing weightlessness, another reason I was sold on this leather is the fact that it's possible to customise the colours on the front and back. I'm a great lover of colours and I was bored to see women carrying plain black bags everywhere. With our colour combinations, you can wear a classic colour such as black, navy or cognac, but also have a pop of colour on the seams and inside the bag, which I promise will make you smile every day you open it up!

Ciao for now,


Put your Bag To the test: How light is your handbag?

I dare you to empty one of your designer bags and put it on the scale and tell me if it's lighter than one of mine!

Midi Loren Tote

24cm x 27cm x 13cm or
9.5" x 10.5" x 5"

Weight: 542g / 1.19lbs / a little less than a Venti cup at Starbucks

Midi Ruched Tote

28cm x 25cm x 9.5cm or
11" x 10" x 3.75"

Weight: 395g / 0.90lbs / a little more than a Tall cup at Starbucks

Mini Saddle

17cm x 20cm x 8cm or
6.5" x 8" x 2.5"

Weight: 325g / 0.72lbs / a little less than a Tall cup at Starbucks


Life is a busy and exciting journey. An Alexandra de Curtis bag won’t slow you down, it'll help you get where you want to go, with minimum fuss and maximum style.

Alexandra de Curtis meet the designer

I’m Alexandra, founder and designer behind Alexandra de Curtis, a sophisticated Italian accessories brand. I love to share my passion for quality, Italian-made products and effortless style. Sign-up to my newsletter and join our exclusive tribe of fabulous women around the globe. You’ll be the first to know about our new arrivals, pop-up events, private sales and special discounts, so you too can live Italian, no matter where you are!


Alexandra de Curtis