BEHIND THE SCENES OF OUR PHOTOSHOOT
Turning my Spring mood board into a fashion campaign.
In my last post I shared the inspiration behind my Spring collection mood board, this week I'm going to share how that vision was translated into my Spring campaign.
As with every season, one of my main sources of inspiration is my hometown and one of the most beautiful cities in the world, Rome. After all, Rome is an open air museum, everywhere you go, you are surrounded by beauty, history and culture.
One of my favourite buildings in the Eternal City is The Palace of Fine Arts which hosts the National Gallery of Modern Art, along with the Caffe' delle Belle Arti which is just on the left side of the National Gallery. It has a beautiful terrace where I used to go for lunch with my family on Sundays and it is where the Romans from the area still go to socialise and people-watch during weekdays and weekends.
I chose The Palace of Fine Arts as the backdrop for my collection because I think it really captures the essence of my brand. It is minimal in design, yet so effortlessly stylish thanks to the colonnade at the top of the entrance to the gallery, the wide steps that lead up to it and the friezes on its facade.
We shot most of the collection on the main steps of the National Gallery and the colonnade entrance, amid curious Roman schoolchildren who were visiting the museum. In the afternoon we moved over to the adjacent British Academy steps and colonnade because I fell in love with the clean lines of the four sets of columns, the wide entrance and the white marble. I love white almost as much as I love pink!
Special thanks go to Nicole Libassi (photographer), Carolina Levorin (model) and Martina (hair & make-up), for being such superstars on a very long and hot day!
I’m Alexandra, founder and designer of Alexandra de Curtis. I love to share my passion for quality, Italian-made products and effortless style. Sign-up to my newsletter and join our exclusive tribe of fabulous women around the globe. You’ll be the first to know about our new arrivals, pop-up events, private sales and special discounts, so you too can live Italian, no matter where you are!