WHAT FITS IN MY LOREN TOTE
FALL / WINTER '18 MOOD BOARD
What Fits in My Loren Tote
The Loren Tote is the ultimate everyday work bag, it’s roomy, versatile, and beautiful. Like all our bags it’s meticulously handcrafted in Rome by a team of skilled artisans who have been working with leather since 1959. The whole process is 100% Made in Italy, from the initial prototype, to the materials used, to the end production.
RICH AND RADIANT AUBERGINE
VISUAL ADDICT - yup, that pretty much sums me up.
At school I was branded a visual learner. Photography and illustrations are what excite me the most, closely followed by fonts and the best representations of all three: magazine layouts, could literally give me an orgasm. I’m a total design geek and I’ve been known to obsess over the perfect font and size for a week.
WHAT FITS IN MY MIDI LOREN TOTE
Inspired by nature, aubergine (also known as eggplant or plum) is the bold and sensual colour you need for Fall.
Long associated with royals and riches, this deeper take on purple will add a mysterious allure to your wardrobe. Whether you're trying to look elegant and understated, slinky and glamorous, or two steps ahead of the curve, why not try one of our newest handbags in this warm and luxurious colour?
GET YOUR SPARKLE ON
As you may already know, I designed the Midi Loren Tote for myself. Yes, I'll admit it, I selfishly designed it to fit my personal needs. After trying out the maxi bag trend and most recently the mini bag trend, I can finally say, I'm a midi bag kind of girl.
From ultra chic camis to all-over shine minis, there's no reason you can't glam up your day, every day, with a little statement-making sequins. The main rule to follow is to keep it minimal and chic. It's all about mixing in laid-back essentials. Your go-to basics—like button-down shirts, jeans, and flats—are key to pulling off the daytime sequin look.
PRETTY IN PINK
With another whirlwind fashion week season behind me, where everyone is obsessed with what's new and trending, I feel more and more that whilst yes, trends change with the seasons, classic styles never truly go out of fashion.
This season, I’ve revisited an Italian classic handbag style popular in the 1920s, but redesigned it for the modern woman: the Bowling Bag. True to our brand philosophy, the Bowling Bag is the definition of effortless style, with it’s stylish and minimal aesthetic, contrast colour lining and our signature lightweight leather.
THE POWER OF RED
This season’s blush pink, also called Millenial pink or Scandi pink, is the new neutral you can wear with absolutely everything this season.
Bearing this in mind, I pulled together a set of guidelines for wearing pink in a decidedly cultured and grown up way. Fashion isn't as much fun without breaking a few rules, so forget everything you know about the colour and meet the new, grown-up incarnation of pink. Who knows? It may actually become the new black.
5 TIPS TO TAKE CARE OF YOUR LEATHER HANDBAG
When I started designing my latest collection, I really felt the need to try and express the inner confidence and power we have as women. Society expects us to be so many things these days: strong but also vulnerable, confident but not too competitive, feminine but not too fragile, that sometimes I think we forget how who we really are and the strength we hold within. So for this collection I was inspired by today's multi-faceted, multi-tasking woman. She is strong when she needs to be, sweet and nurturing when she feels like it, and fun and fearless when it pleases her. And what better colour to represent this but fiery red?
THE NEW LOREN TOTE
When it comes to taking care of your things, handbags usually fall under the radar. They are so unassumingly durable that it’s hard to imagine they would need any sort of care-taking. But in the long run, the wear and tear will start showing if you don’t take look after your leather bag. Here are 5 simple tips to maintain the pristine quality of your handbag.
HOW LIGHT IS YOUR HANDBAG?
Designing a new bag is one of the favourite parts of my job. I usually start with a desire or a problem and I design a bag to either fix that problem or fuel my desire. In this case, I really needed an everyday bag that was the perfect size for my needs.
MY SPRING '17 MOOD BOARD
So, when I went on to launch my namesake handbag brand in 2015, I still wanted to create a product that addressed a women's need that no other designer brand was catering to. After many focus groups (AKA: after many talks over coffee with my friends), I discovered that the main issue was, not surprisingly, weight. But for once we weren't talking diets and workouts, no, they were all complaining that their bags were far too heavy. They wanted a beautiful handbag that didn't break your back - literally!
9 SECRETS TO EFFORTLESS STYLE
As the owner of a creative business, it may not come as a surprise that one of the favourite parts of my job is coming up with the vision that will become the theme for a new collection. And the spring/summer season is by far, my favourite. I don't know why, but it always gets my creative juices flowing! There isn't really a habitual step-by-step process I follow. I may be inspired by a colour, a shape, a film. It really could be anything.
THE MAKING OF AN ALEXANDRA DE CURTIS HANDBAG
The Style File Blog by Alexandra de Curtis. 9 Secrets to Effortless Italian style.
8 LITTLE BLACK DRESSES
I’m excited to share a step-by-step guide of how my handbags are made. You’re invited to an exclusive sneak peek into what goes on behind the scenes in my Roman workshop.
Step 1: The design process
This is one of my favourite steps, as I get to put my initial ideas on paper. I’m not a big drawer though, I’m more of a 3D kind of person. So, rather than picking up a pencil, I pick up paper and scissors and I start cutting away until I get to the shape I had envisioned. By this point I usually have a good idea of what leather I will be using because certain leathers work best for some shapes, and as I quickly discovered in may early days as a designer, not so well for others.
HOW TO DRESS LIKE AN ITALIAN WOMAN
Whether satin and strapless or in laser-cut leather, never underestimate the power of the little black dress. Here's my top 8 favourite little black dresses for the party season.
I get asked this question a lot; how do Italian women always look so stylish? What’s their secret? Now, I probably wouldn’t put myself in the category of best dressed, but there are a few simple rules even I rely on when putting together my wardrobe.