MEET THE DESIGNER
"I’d always wanted a handbag that would take weight off my shoulder and not add to it, a design that is effortlessly stylish and functional, and luxuriously chic. That is how Alexandra de Curtis was born."
A true cosmopolite, Alexandra de Curtis was born in Los Angeles, to a German mother and an Italian father. Her mother was a model for Valentino while her father, the grandson of Toto’, a famous Italian actor, dabbled in art and cinematography. When Alexandra was only a few weeks old her parents moved to Rome and after graduating from an international school in Rome, Alexandra decided to move back to California to continue her studies.
After graduating in Art History and Communication from Santa Clara University and a first job in advertising in San Francisco, she felt like going back to her European roots. In 2000, she moved to London where she continued her career in advertising. Her entrepreneurial passion for the fashion industry started as a sideline to her day job. During evenings and weekends, Alexandra opened her home to friends and fashionistas selling Italian luxury shoes and handbags from her flat in London. Realising she needed more technical and design experience, she enrolled at the prestigious Cordwainers College in London and studied Fashion Accessories.
In 2006 after seven years in the advertising industry, an inspiring job at Vogue UK reawakened her love for fashion and Alexandra moved back to Italy where she founded a fashion and events company which brought the popular concept of shopping parties to Rome. In 2015 after 11 years in the fashion industry, Alexandra launched her eponymous label, an accessories brand aimed at accompanying the modern woman on her busy, exciting and unique life journey, with minimum fuss and maximum style.
Inspired by the impeccable style of Italy’s best-dressed women and modern style icons such as Olivia Palermo and Giovanna Battaglia, her line quickly developed into a full range of sophisticated, practical accessories for the busy, modern woman. Handmade in Rome by skilled artisans, each bag epitomises functional luxury in premium materials. Her designs embody an understated and simple elegance that is luxurious and effortlessly chic.