So, when I went on to launch my namesake handbag brand in 2015, I still wanted to create a product that addressed a women's need that no other designer brand was catering to. After many focus groups (AKA: after many talks over coffee with my friends), I discovered that the main issue was, not surprisingly, weight. But for once we weren't talking diets and workouts, no, they were all complaining that their bags were far too heavy. They wanted a beautiful handbag that didn't break your back - literally!
As the owner of a creative business, it may not come as a surprise that one of the favourite parts of my job is coming up with the vision that will become the theme for a new collection. And the spring/summer season is by far, my favourite. I don't know why, but it always gets my creative juices flowing! There isn't really a habitual step-by-step process I follow. I may be inspired by a colour, a shape, a film. It really could be anything.
I’m excited to share a step-by-step guide of how my handbags are made. You’re invited to an exclusive sneak peek into what goes on behind the scenes in my Roman workshop.
Step 1: The design process
This is one of my favourite steps, as I get to put my initial ideas on paper. I’m not a big drawer though, I’m more of a 3D kind of person. So, rather than picking up a pencil, I pick up paper and scissors and I start cutting away until I get to the shape I had envisioned. By this point I usually have a good idea of what leather I will be using because certain leathers work best for some shapes, and as I quickly discovered in may early days as a designer, not so well for others.