THE POWER OF RED

When I started designing my latest collection, I really felt the need to try and express the inner confidence and power we have as women. Society expects us to be so many things these days: strong but also vulnerable, confident but not too competitive, feminine but not too fragile, that sometimes I think we forget how who we really are and the strength we hold within. So for this collection I was inspired by today's multi-faceted, multi-tasking woman. She is strong when she needs to be, sweet and nurturing when she feels like it, and fun and fearless when it pleases her. And what better colour to represent this but fiery red? 

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Alexandra de Curtis
THE NEW LOREN TOTE

Designing a new bag is one of the favourite parts of my job. I usually start with a desire or a problem and I design a bag to either fix that problem or fuel my desire. In this case, I really needed an everyday bag that was the perfect size for my needs.

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Alexandra de Curtis
HOW LIGHT IS YOUR HANDBAG?

So, when I went on to launch my namesake handbag brand in 2015, I still wanted to create a product that addressed a women's need that no other designer brand was catering to. After many focus groups (AKA: after many talks over coffee with my friends), I discovered that the main issue was, not surprisingly, weight. But for once we weren't talking diets and workouts, no, they were all complaining that their bags were far too heavy. They wanted a beautiful handbag that didn't break your back - literally!

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Alexandra de Curtis
MY SPRING '17 MOOD BOARD

As the owner of a creative business, it may not come as a surprise that one of the favourite parts of my job is coming up with the vision that will become the theme for a new collection. And the spring/summer season is by far, my favourite. I don't know why, but it always gets my creative juices flowing! There isn't really a habitual step-by-step process I follow. I may be inspired by a colour, a shape, a film. It really could be anything.

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Alexandra de Curtis
THE MAKING OF AN ALEXANDRA DE CURTIS HANDBAG

I’m excited to share a step-by-step guide of how my handbags are made. You’re invited to an exclusive sneak peek into what goes on behind the scenes in my Roman workshop.

Step 1: The design process

This is one of my favourite steps, as I get to put my initial ideas on paper. I’m not a big drawer though, I’m more of a 3D kind of person. So, rather than picking up a pencil, I pick up paper and scissors and I start cutting away until I get to the shape I had envisioned. By this point I usually have a good idea of what leather I will be using because certain leathers work best for some shapes, and as I quickly discovered in may early days as a designer, not so well for others.

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Alexandra de Curtis
HOW TO DRESS LIKE AN ITALIAN WOMAN

I get asked this question a lot; how do Italian women always look so stylish? What’s their secret? Now, I probably wouldn’t put myself in the category of best dressed, but there are a few simple rules even I rely on when putting together my wardrobe.

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Alexandra de Curtis
IS NAVY THE NEW BLACK?

Until recently, navy blue had a slight image of being something your mother would have worn, but then it became really right to wear it. It's flattering for daytime or nighttime, it is more forgiving than black, less harsh and carries a subtle air of sophistication. It stripes better than any other colour, and looks both classic and sharp at the same time.

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Alexandra de Curtis